adidas company info :
adidas : (anciennement Gebrüder Dassler Schuhfabrik) :is a German company founded in 1949 by Adolf Dassler that specializes in the production of sporting goods and is based in Herzogenaurach, Germany.
She is known as "the brand with the three bands" around the world due to the three parallel bands that make up her emblem. Adidas is one of the most well-known sports equipment manufacturers in the world. It was a pioneer, a leader for many years in products for athletes, as well as the main rival of Nike, the current global leader in the industry.
adidas history :
Adolf Dassler had the idea to paint the three leather bands that are used to strengthen the side of the shoes in 1949 , Adidas is known as "the brand with three bands," with the term being linked to a visual representation of the bands in the Adidas emblem. However, Dassler later learns that Karhu, a Finnish sports equipment manufacturer founded in 1916, had a similar idea in the past and also possesses an identical logo , Adidas sold Karhu the rights to the three bands' logos in 1951 for the then-current equivalent of 1600 euros and two whiskey bottles ,The business began to diversify in the 1960s, launching its brand on balloons in 1964 and apparel in 1968.
Adidas has redesigned its logo for its athletic apparel and equipment (such as bags, balloons, etc.) to reflect the diversity of the company. The three bands cross a triangle with three leaves, which stands for the world's three major landmasses and the company's three largest markets (the Americas, Europe with Africa, and Asia).
The company officially sponsors the Munich Olympics in 1972, and the "trèfle" is introduced to celebrate this milestone .
A line of practical shoes and clothing that are specifically targeted at athletic performance was introduced by the brand in 1991 under the new division adidas Equipment (which would later become adidas Sport Performance in 2002). Their emblem, the "three bars," represents the challenge and the intended outcome by representing a mountain. The division Originals, founded in 1993 (future Sport Héritage in 2002), revived the trifle, which was dropped in 1991 and then resurrected in the 2000s for "vintage" series that reissued some of the brand's earlier best-sellers.
- Boxing champion Mohamed Ali.
- Ilie Nastase, a Romanian tennis player, has his "own" set of shoes.
- Stan Smith, an American tennis player, is the name of one of the brand's iconic models.
- Ivan Lendl, Stefan Edberg, and Steffi Graf are all world number one tennis players.
- Argentina's Lionel Messi, a seven-time Ballon d'Or winner.
- La volleyeuse braziliana Tifanny Abreu was the first trans woman to advance to the first level of women in this State .
adidas Introduces 'Messi Infinito Boot Pack' To Pays Tribute to The Forever Lasting Legacy of Lionel Messi :
